Privacy

Privacy Notice

Last updated: 25 August 2026

The Ski Standard respects your privacy and is committed to protecting your personal information.

This notice explains how personal information is collected and used when you visit theskistandard.com or contact The Ski Standard.

1. Who we are

The Ski Standard is an independent UK-based online publication operated by Ryan Chambers.

For the purposes of UK data protection law, Ryan Chambers is the data controller for personal information processed directly by The Ski Standard.

For privacy enquiries, contact:

Email: editor@theskistandard.com
Website: theskistandard.com

2. Information we may collect

Depending on how you use The Ski Standard, we may collect information including:

• your name and email address when you contact us;
• information contained in correspondence you send to us;
• your IP address;
• browser and device information;
• operating system;
• approximate location derived from technical information;
• pages you visit;
• how you arrived at the Website;
• links you click; and
• information about how you interact with the Website.

Some of this information is collected through cookies and similar technologies.

3. How we use your information

We may use information to:

• operate and maintain The Ski Standard;
• respond to enquiries;
• understand how people use the Website;
• measure the performance of our articles;
• improve our content and Website;
• understand which sources send visitors to the Website;
• measure affiliate referrals;
• maintain the security of the Website;
• prevent misuse or fraud; and
• comply with legal requirements.

4. Our lawful bases

UK data protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Consent — where you have actively consented to a particular use of your information or to non-essential cookies or similar technologies.

Legitimate interests — where processing is reasonably necessary to operate, secure or improve The Ski Standard and those interests are not overridden by your rights.

Contract — where processing is necessary to fulfil an agreement with you.

Legal obligation — where information must be processed to comply with the law.

5. Google Analytics

The Ski Standard uses Google Analytics to understand how readers use the Website.

Google Analytics may collect information about your use of the Website, including pages viewed, sessions, device and browser information and approximate location.

Google Analytics 4 uses first-party cookies including _ga, which distinguishes users, and _ga_<container-id>, which maintains session information.

We use this information to understand our audience, identify popular content and improve The Ski Standard.

Google Analytics will be treated as a non-essential analytics service and, where consent is required, will only be activated after you have made the appropriate choice through our cookie controls.

6. Affiliate links and Awin

The Ski Standard participates in affiliate marketing programmes operated through Awin.

Some links to products, retailers, hotels, travel services or other third-party websites may therefore be affiliate links.

If you click an affiliate link and subsequently complete a qualifying action, such as making a purchase, The Ski Standard may receive a commission.

Awin uses tracking technologies to attribute referrals and transactions to publishers such as The Ski Standard. Information used for this process may include pseudonymous and technical information relating to the referral, device and transaction.

Affiliate relationships do not determine The Ski Standard’s editorial opinions or recommendations.

Where required, Awin tracking technologies will be subject to the choices you make through our cookie controls.

7. Third-party websites

The Ski Standard contains links to websites operated by third parties, including ski resorts, manufacturers, retailers, accommodation providers, travel companies and other publications.

When you follow a link to another website, that organisation may collect information about you according to its own privacy practices.

The Ski Standard is not responsible for the privacy practices of third-party websites.

8. Embedded content

Articles may include content provided by third-party services, such as videos, maps or social-media posts.

These services may process information when their content is loaded or when you interact with it.

Where technologies associated with embedded content require consent, we will seek the appropriate consent before activating them.

9. Who we share information with

Information may be processed by organisations that provide services required to operate The Ski Standard.

These may include:

• website hosting and infrastructure providers;
• website and content-management technology providers;
• Google, in connection with Google Analytics;
• Awin, in connection with affiliate marketing and attribution;
• security and technical-service providers; and
• professional advisers where necessary.

We may also disclose information where required by law or where reasonably necessary to protect our legal rights.

The Ski Standard does not sell your personal information.

10. International transfers

Some service providers used by The Ski Standard may process information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards required under UK data protection law will be used where applicable.

11. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to satisfy relevant legal, regulatory and record-keeping requirements.

The retention period therefore depends on the nature of the information and why it was collected.

12. Your rights

UK data protection law provides individuals with a number of rights concerning their personal information.

Depending on the circumstances, these may include the right to:

• request access to your personal information;
• ask for inaccurate information to be corrected;
• request deletion of your information;
• restrict certain processing;
• object to certain uses of your information;
• receive certain information in a portable format; and
• withdraw consent where processing relies on consent.

These rights are not absolute and may depend on the circumstances.

To exercise your rights, email editor@theskistandard.com.

13. Complaints

If you are concerned about how The Ski Standard handles your personal information, please contact editor@theskistandard.com first.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

14. Security

We take reasonable technical and organisational measures to protect personal information from unauthorised access, alteration, disclosure or loss.

No internet-based service can, however, guarantee complete security.

15. Cookies

The Ski Standard uses cookies and similar technologies.

Our Cookie Notice explains the technologies we use and the choices available to you.

16. Changes to this notice

We may update this Privacy Notice as The Ski Standard develops or our use of personal information changes.

The latest version will always be published on this page.

17. Contact

For questions about privacy or your personal information:

The Ski Standard
Ryan Chambers
Email: editor@theskistandard.com
Website: theskistandard.com